Monthly Archives

February 2014

Three From Free – 21/02/14

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  I couldn’t stop laughing at this. Good on them. Clever way to show off the product and link to the Facebook page. Sure only got 22,000 views and small FB members but it’s got you asking “what is Raclette” – Ness I have to admit I am a huge fan of augmented reality campaigns. National Geographic have succesfully made the near impossible well, pretty much possible. Very cute! – Kelly Nice idea. Assume it’s all about the old counsil permits for this one so great rare offering to the general public. Simply idea but on topic! – Ness

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Three From Free – 14/02/2014

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  Hmmm what’s this got to do with the Mini? Nothing but it’s very clever because who cares, they are “supporting” this Olympic hopeful so lots of warm and fuzzy feelings going their way. – Ness I really hope the mall owned these cars! Perhaps this isn’t a bad idea for parking at Westfield on a Saturday? – Kelly It is perhaps somewhat tragic that in this day and age an act of genuinely brilliant customer service is newsworthy. “Wow, they were nice to me, I should post about it”. Or perhaps it is good news, that doing something good, without (apparently) any ulterior motive, can become a viral phenomenon and ultimately beneficial. If this was a PR stunt then it was executed with subtle genius. If it wasn’t a PR stunt then it is an object lesson that viral marketing, and marketing in the social media space often works best when you are not trying to market there at all. – Jon

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Three From Free – 07/02/14

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  10 points go to Asics. Great interactive concept and use of advertising space to gain additional PR. Clever. –  Ness “I know this campaign isn’t entirely recent but it’s still something I always go to to get those creative juices flowing. This relatively inexpensive project with mass appeal and a quirky message always gives me fun ideas! With 2012 well in swing it might help us all with new, innovative ideas.” – Kelly It is Superbowl time again which means a stack of particularly funny or particularly creative new television spots. One of the interesting things about these spots is the amount of money spent on the media and the spots themselves when you have to consider that a large proportion of your audience, come halftime, are either in the head, at the bar or talking about the action they have just seen. Fortunate then the amount of editorial space that has been dedicated to the unveiling of these spots in the run up to the big game. – Jon

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