Monthly Archives

March 2014

Three From Free – 20/03/2014

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Hi there! This weeks Three From Free including an innovative use for old shipping containers. Enjoy! There have been pop up shops but this pop up shopping mall is something else. Built from shipping containers the innovation of the retail space adds draw and attention to those brands who choose to sell there. Which is just a posh way to say – effing cool – Jon This is interesting. Was a tad bored by the execution but it’s the idea behind it that’s super cool not this particular example – what can you use this for? How can you bring your text (Advertising / Promotions / Interviews) to life with this technology? Hmmm. Ness I wonder what came first, the tag line or the ad idea? Either way, a brilliant ad that certainly held my attention until the very end – Kelly

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Three From Free – 13/03/2014

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Back with the visuals. This time we look back at a stunt executed in London for the launch of Halo. This one works because men are fundamentally still six year old boys who think jet-packs are so frikking cool! – Jon   What better way to get Zoo to buy into your story than funding (or co-funding) a themed Zoo Girl shoot? – Jon Much the like entire ‘Share a Coke Campaign’, a fantastic way to tap into and interact with your audience. – Kelly

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Three From Free – 06/03/2014

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  Very clever. This really drew me in. Just wait till you get to the end, shocking!- Kelly What better way to make people appreciate deisgn and innovation than to take it away – Kelly This really made me tingle! Can you imagine the brainstorming meeting when this idea was first thrown out on the table. I REALLY love it. Fantastic how they didn’t just stop at the first interactive idea and kept pushing the envelope (or the key!) to really get people talking and connecting with the brand. Really love this and it’s started me thinking… Ness

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