Monthly Archives

April 2014

Three From Free 24/04/2014

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This week’s Three From Free, featuring designer cola, a reason to check your eyesight and proof that Smart cars can be fun too . Enjoy! Oh how in tune Diet Coke are with their target market. Amidst a group who like to feel special about the brands they choose, Diet Coke’s limited edition Jean Paul Gaultier bottles prove they know what the market wants – Kelly A very literal way of communicating that Smart cars can be fun too! Brilliant – Kelly   We are big fans of perspective advertising at Free, here’s another great example – Jon

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Three From Free – 17/04/14

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This week’s Three From Free, featuring an interesting attempt to make drivers slow down, dance machines and a reflective billboard . Enjoy!   Sometimes words just are not enough. What a great idea. So simple and one of my favourite ideas of the year so far. I question how many rear ends have now been caused BUT the message was very clear even though it was presented without words. – Ness Although they have literally dumped a Peugeot behind youtube sensation Nonstop, this is a clever way to get the attention of your target market and keep it for that little while longer. Oh the benefits of Youtube! – Kelly   Ah those clever kids at Maccas – imagine what else you can do with this idea!! – Ness

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Three From Free – 10/04/14

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  This week’s Three From Free including some incredibly innovative ways to engage your audience. Enjoy! I absolutely love this. Personalising content to this extent will grab almost everybody’s curiosity. This really shows the power of partnering with Google! – Kelly An incredibly simple technique that if produced on a higher scale would make an outstanding visual. Great way to launch a product with an existing fanbase – Kelly   Herewith a list of April fool’s jokes that were spotted in the media. Nothing yet to compete with the infamous BBC prank about the Italian spaghetti farmers but still…- Jon

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Three From Free – 03/04/2014

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This week’s Three From Free featuring Elephants, Prince Charming and Pot Holes! Enjoy! It’s simple and grabs your attention – the perfect stunt to gain awareness. Plus it has a really clear message behind it. Really love it. And keen to know how they got council approval on such a high profile st!! Ness This stunt is fantastic. The poor girl has no idea what is going on but what a great idea – Kelly Another elephant video. This one has been doing the rounds this past week. It seems these ‘unedited’ videos are becoming quite a popular and subtle use of marketing . Very cute – Kelly

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