Monthly Archives

May 2014

Three From Free – 29/05/14

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This week’s Three From Free, an entirely beverage related post – mmm refreshing! Enjoy! I love this, those kids at Coke really know how to make a splash. With well over 4 million youtube hits , I think the message of happiness has been well and truly spread. – Kelly   Ouch! It’s incredible that this sold 25% more beer. I wonder if it would have the same effect in Australia. I imagine our boys would be too lazy to tackle for a drink? – Amanda   A great guerrilla marketing stunt by Sprite. I loved how the giant Sprite shower gets the message out loud and clear, cold and refreshing – Shinta

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Three From Free – 22/05/2014

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This week’s Three From Free, featuring art from petrol pumps, a sneaky move from Fiat and a great way to get free food! Enjoy! Absolute genius. After tracking the Google Street car, Fiat positioned their Fiat 500 model to be snapped outside the VW headquarters. This will now appear for the next year on Google Maps whenever VW is searched. I bet VW are plotting their revenge now…- Kelly   I love a good metaphor. The Nissan Leaf campaign is a brilliant PR, so brilliant that it has been claimed (rightly or wrongly) by the client’s creative agency. The campaign delivers provides great imagery, a good level of interactivity for television and online media as well as some talking points for broadsheet media (it always helps if you are going to save the world). Just great stuff all around.- Jon   This certainly speaks to the target market. What an interesting way to increase your brands awareness. I would think this would have a huge word of mouth effect post event. Well done – Kelly

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Three From Free – 15/05/2014

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This week’s Three From Free, featuring the world’s first invisible ad, the most frightening food delivery and a great way to promote digital news. Enjoy! Canadian Metro newspaper have found a fun and interactive way to get readers to take note of their ‘pocket-sized’ news app. Adorable and effective – Kelly   I’d like a lease in that share house! Such a fun concept – I would have liked to be in the brainstorm for what was in the windows. Swimming dog, brilliant! – Amanda   I absolutely love this. What an effective and elaborate idea. They really missed no detail and got outstanding results – Kelly

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Three From Free – 08/05/2014

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This week’s Three From Free, featuring an Australian stunt gone wrong, seriously bubbly bubble-gum and the immortalization of Richard Branson. Enjoy! Ouch – Jon   A brilliant photo for Virgin. Serving Mr Branson in the new upper-class section, Virgin have executed a simple yet effective stunt – Kelly   What an amazing visual! Could you imagine seeing this floating through the city? It would definitely get people talking – Kelly

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Three From Free – 01/05/14

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This week’s Three From Free, featuring Dads in Knickers, a local Sydney water campaign and an interesting photo stunt promoting clothes recycling. Enjoy! In an effort to promote clothes recycling to reduce the size of landfills, Marks and Spencer launched a national “shwopping” campaign. This visual is fantastic, what a powerful image that stays true to the key message- Kelly A hilarious campaign that I’m betting will go viral. Nice to see some good old fashioned humour in advertising – Kelly   This is definitely a campaign that I would fall for. Yum! If only regular water was as delicious as ‘Tap’! – Amanda

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