Monthly Archives

August 2014

Three From Free – 21/08/14

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This week’s Three From Free, including powerful penguins, a real life Facebook ‘wall’ and one very brave woman. Enjoy! WWF have created this clever print ad campaign that bring their cause to the forefront of people’s minds. Innovative and powerful – Jessie LG is putting the ‘social’ back in social media with this giant Facebook wall made of brick and mortor. Entertainers engaged with the public by acting out common Facebook functions such as chat, poking and photos- Jessie   I think this is an amazing stunt to watch, not sure whether the connection to Volvo is strong enough but still an exciting idea – Kelly

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Three From Free 14/08/2014

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This week’s Three From Free, including cash mobs, groceries at the airport and international QR codes. Enjoy! Tesco has built a virtual grocery store in Gatwick airport so that travellers can stock up on grocery items whilst waiting for their flight, and then come home to a full fridge. Wouldn’t that be fantastic! – Jessie Forget flash mobs, the latest craze is Cash Mobs. A cash mob is where you and people nearby meet up and buy something at a local store helping you make friends, reconnect with people in your local community and give local business the support they need. Very interesting indeed! – Kelly During the 2012 Olympics , Turkish airlines turned every nations flag into a QR code and placed them on 100 digital bus shelters all over London. Users who scanned the QR code were able to check-in to that flag/country to go into the draw to win a 2 two way ticket to one of Turkish Airlines’ 200 destinations. Great way to tap into the Olympics and get some serious social media attention. – Kelly

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Three From Free – 07/08/2014

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This week’s Three From Free, including a ‘beached’ lego man, incredibly direct marketing and a creative, interactive launch to a new TNT program. Enjoy! He’s delightful. Imagine if you went to the beach and saw this guy! Awesome – Amanda Well this is as direct as direct marketing gets. An innovative step that lead to it’s desired outcome – more people test driving the new Porsche. I’m sure many of the residents were mind boggled at first. – Kelly To promote the new TV series ‘Perception’, an interractive billboard was created in NYC to engage with passers by, offering a unique and interractive experience. – Jessie

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