Monthly Archives

October 2014

Three From Free – 29/10/2014

By | Blog | No Comments

This week’s Three From Free, includes an innovative use of pinterest, some beautiful 3D street art, and an elevator prank. Enjoy! The Transport Accident Commission took an unexpected approach in their campaign by creating a board on pinterest, which focuses on the different elements involved in planning a funeral. Very original and hopefully it will be effective – Jessie This is beautiful! But I kinda liked this space better when we had The Dictator camels and Pop-Up Embassy… bias much? – Amanda This is a pretty good prank and a clever way to promote their product. Well done LG – Jessie

Read More

Three From Free – 23/10/2014

By | Blog | No Comments

This week’s Three From Free includes a stratospheric free fall, an instagram menu, and a challenge fit for James Bond . Enjoy!   Without mentioning a word about their energy drinks, Red Bull managed to successfully market their brand with their  ‘extreme’ sponsorship, resulting in three new world records and some great promotion for Red Bull – Jessie   Ever stuck to decide what to order at a restaurant? People love to upload their food onto instagram and Comodo restaurant has used that to their advantage, creating a hashtag for restaurant goers to search and help them decide on a meal – Jessie   This concept is fantastic. As we get to the end of the clip I’m not entirely sure if this is actually ‘real’ but if it is then I am sufficiently impressed. Nice cross promotion – Kelly

Read More

Three From Free – 16/10/2014

By | Blog | No Comments

This week’s Three From Free includes a gruesome pop-up butchery, an elevator with a dizzying view, and a monster university. Enjoy!   Well this is unsettling, what gorey imagery! I wonder how many people actually tried out this stuff? Definitely on brand though so nice work Resident Evil – Kelly   If you have a fear of heights then this is one elevator you would want to avoid. Back in 2009 Swiss Skydive fitted high traffic elevators with birds eye views of the city to give people the feeling they were in free fall. Not sure whether this would make me want to try skydiving, but it’s a clever way to promote the company – Jessie   To promote the 2013 Monsters Inc. film, an academic website was created for Monsters University including information on admission, campus life and a merchandise store – Jessie

Read More

Three From Free – 09/10/2014

By | Blog | No Comments

This week’s Three From Free has us admiring the art of Ironing, impressed by the amount of attention L.G gained through their Rugby Tunnel creation, and finally, the whole team has been wondering where we were when these free cookies were flying around! Enjoy!   This is a pretty creative way of showcasing the functions of Phillips products, I’m not sure if the products are lost in the sheer speed of the fast-forward but still, quite impressive. – Kelly A player would run in dirty at half time and come out sparkling clean, this had tongues wagging. Simple AND effective! – Jessica This was not just about informing the public about the changing name but Havas Worldwide (formally Euro RSCG Australia) wanted to change 1000 sad commuters to 1000 smiling commuters. Now why is this not happening everyday? – Jessica

Read More

Three From Free – 02/10/2014

By | Blog | No Comments

This week’s Three From Free has us scrambling over each other for the latest in snack food technology, enjoying Guide Dog Australia’s innovative thinking, and finally noting an educational use of Facebook. Enjoy!   Popcorn Indiana are clearly very active in keeping their product and their company new and fresh. I like that this ‘modernizes’ a classic snack. I wonder where I can buy one of these from? – Kelly Guide Dogs Australia are not only rewarding their customers with some cute-faced chocolate but they ensure their candy stands out from the crowd with the product name “Puppy Pals” appearing in brail. Cute AND Functional! – Jessica Facebook is not only for uploading holiday snaps and catching up on the lives of friends, there is now a space for the history buffs! London’s most historic landmark made its social networking debut with a Facebook Timeline which includes 1000 years of drama!  – Jessica

Read More