Monthly Archives

January 2015

Three From Free 30/01/14

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I love the smell of nike’s fresh out the box…this idea for shoe storage is genius. When I have enough pairs I’m going to own one of these! Hannah/Ness it my birthday in a couple of weeks! – James   Some Friday feels….something to make you think about the time we spend doing those insignificant things…+ JELLYBEANS! – Ness   Now I don’t want to alarm anyone, but this weekend is Super Bowl Sunday! Check out this AMAZING food idea that could be easily replicated for your game of choice…Delicious! – Hannah Check out how to make it here;  http://mashable.com/2015/01/28/snack-stadium-instructions/      

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Three From Free 23/01/14

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Hats off to Air BNB for their latest campaign. We’re seeing more and more brands adding value to the greater community and this is a great example. A social experiment called One Less Stranger, AirBNB have engaged their online community…with a million dollar giveaway and a simple call to action –  use the money to perform a random act of hospitality. Some pretty incredible results and some great content too! Content is key! Victoria Beckham is definitely style crush , but even I must admit that I found this interview a little awkward. Luckily, she has a great sense of humour- as she Tweeted a hilarious spoof of her interview- that’s had over 53,000 hits!  Check out the before and after below; I think we should make these company policy. Even the most creative individuals are stumped for ideas every now and again, so Danish brewery, Rocket Brewing Co. teamed up with agency CP+B Copenhagen to create ‘The Problem Solver”. This amazing  7.1% bottle of ale uses science to measure the exact amount if liquid you’ll need to consume in order to come up with a killer idea. Scientific studies believe that your creative peak is reached at an alcohol level of exactly 0.075%. The back of the bottle will  match your weight with the amount of pale ale you’ll need. Bring on the creative ideas!      

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Three From Free 16/01/14

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  Some of these are eerily accurate, I can vouch for the McDonald’s one for sure! – Ness Danish writer Mikael Wulff and cartoon artist Anders Morgenthaler the creative duo known as Wumo has created a brilliant series of graphs that illusttrate some of the basic painful truths of everyday life in the Western world. Their graphs and diagrams are snarky and sarcastic but, for the most part, true – check it out! http://www.boredpanda.com/truth-facts-funny-graphs-wumo/              The Oscars were announced today, and this was a great LEGO response, delivered in a great LEGO way! – James   I’m a sucker for chocolate, and the change of the Cadbury Crème Egg recipe broke my heart as well as many others!  This however, is one of the best responses I have seen!  – Hannah

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Three From Free 09/01/15

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  As an extension of their engaging activation, this week Nova announced – Nova Slidestreet in Melbourne and Sydney! The concept gives them visibility as the Aussie radio station of choice just in time for Australia Day! – James Virgin Trains know how to keep their customers happy, by coming to the aid of this teenager in his errrr………. time of need- a great reactive strategy that shows the power of engaging with consumers online! Now I know that you’ve stuffed yourself over the holidays, but I feel as though this LASAGNE BURGER from Bertoni Casalinga in Balmain should be an exception! – Hannah http://www.broadsheet.com.au/sydney/food-and-drink/article/behold-lasagne-burger  

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