All Posts By

Vanessa Free

Friday 13th Feels!

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I’m not much of a cat person, but I couldn’t love this any more! Mars Petcare has come up with a solution to finding out what your pets do with themselves when you’re not at home- a Whiskas Catstacam! The device is designed to help cat owners see what their cats are up to by using motion-detector technology to take a photo every 20 seconds and upload it to a cat’s individual Instagram profile. Their behaviour is then analysed and decoded by a Whiskas Cat Behaviour Expert using the hashtag #AskWhiskas. This is a great campaign that has gained some serious attention, giving people exactly what they’ve always wanted, a sneak peek into the daily activities of their cats!   This is a little something to give you warm and fuzzy feelings on a Friday! Robert Downey Jr, Aka IRON MAN presented a 3D-printed, real-life bionic arm to a dapper little boy named Alex. Here, he partnered with One Note’s #Collective Project and Albert Manero, a Fullbright scholar and mechanical engineer whose organization Limbitness Solutions helps provide 3D-printed prosthetics to people around the world.   The ever-charming star shared the news on his Facebook page- a post that has received over 331,000 likes in 7 hours. Take a look at the heart warming video below; Continuing on with our Good Feeling Friday- we’ve found something that will give you that same feeling you get when you have bacon in the morning….KEVIN BACON that is. The actor has participated in an…

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Three From Free 06/03/15

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Bring meeeee the pizza! Dominoes have used pioneering science from the 60s to create the world’s first ‘Tummy Translator’ app, which aims to revolutionize the way people order pizza by translating tummy rumbles into corresponding ingredients. Such a playful way to give the consumer another way to choose from the millions of choices that Dominoe’s offers! Take a look below; This is such a simple and effective concept! Now, I don’t want to give too much away…so take a look for yourself. What did you think? I must admit I fell for it hook, line and sinker! As it turns out, a lot of other people have too, as the video has had over 1.2 Million views in the last few days!   This weekend is Mardi Gras! – as if you didn’t already know, it’s everywhere! Jumping on the bandwagon are major partner AirBnb, who have created a float that is custom-designed as a house- and you can live in it! The house, (complete with a lofty-style master bedroom, fully equipped kitchen and a garden surrounded by a white picked fence) has been in Sydney’s Royal Botanical Gardens offering one lucky couple a stay for a week, enjoying amazing harbour views and a one-of-a-kind experience. This weekend will see the float descend down Oxford street sparkling with neon-coloured lights and a glitter cannon chimney! “We’re extremely proud to be a major partner of this year’s Sydney Gay and Lesbian Mardi Gras – an incredible festival that celebrates community, diversity and…

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Three From Free 27/02/15

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Bring meeeee the pizza! Dominoes have used pioneering science from the 60s to create the world’s first ‘Tummy Translator’ app, which aims to revolutionize the way people order pizza by translating tummy rumbles into corresponding ingredients. Such a playful way to give the consumer another way to choose from the millions of choices that Dominoe’s offers! Take a look below; Leading on from our post last week about Julie Bishop’s emoji interview with Buzzfeed (you can find it here) – she’s gone and done it again! Appearing on Channel 9’s Today Show she was asked about her thoughts on the request from Govenor-General Peter Cosgrove for a $2,000 Thermomix for his kitchen. Her response? nothing short of perfect! Find it around the 1 minute mark! The power of a hashtag!! This week was all about the Oscar buzz! However this year, instead of the sole focus being on the dresses being worn, famous women of Hollywood such as Reese Witherspoon and Lupita Nyong’o encouraged twitter users to communicate with them via the hashtag #AskHerMore. The campaign was started by The Representation project in an effort to encourage social users to value the accomplishments of women in Hollywood and ignite deeper conversations in front of the world audience. The hashtag saw Twitter explode with thousands of people asking celebrities great questions about their work!

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Three From Free 20/02/15

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I can’t begin to describe how happy this makes me!  Some unsuspecting shoppers in a Long Island Mall found themselves being shadowed by Disney’s finest to promote the new Disney Slides Campaign. The concept saw an array of Disney characters from Mickey and Minnie to Buzz Lightyear surprise and mirror shoppers- much to their delight! The video has received over 25 million views on the Mickey Mouse Facebook page alone- so simple, yet so effective!   Quite possibly the greatest day on earth! Wednesday was WORLD PANCAKE DAY and it saw a number of great brands jump on the back with pancake themed posts to celebrate. Samsung managed to outshine it’s competitors by making ‘Pancake Portraits’ of it’s twitter followers and celebrities! To enter, they encouraged their followers to submit a photo of themselves via twitter to see it be re-created….AS A PANCAKE! The lucky winners were re-created in pancake form and were tweeted out by Samsung for everyone to see, take a look as some of the best below;  Australia is in the midst of a major political struggle, with the Liberal Party experiencing anything but calm waters over the last few weeks. Perhaps in an effort to remove herself from the drama, Foreign Affairs Minister Julie Bishop took part in the world’s first ‘political emoji interview’ via Buzzfeed. The minister, who has proven time and time again that she does not shy away from social engagement, took part in the interview conducted via iOS-based iMessage. Answering a broad range of questions,…

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Three From Free 13/02/15

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Is it un-Presidential to pose with a selfie-stick? To shoot hoops into an imaginable basket in the White House? President Obama posed these questions and more in this newly released video ‘Things that everybody does but doesn’t talk about’ via Buzzfeed. The video is produced to drive subscriptions in healthcare plans before the end of an open enrolment period in the United States. It’s a great tactic for engaging a younger audience- the key demographic!   The video had over 1.6 million views in the first hour alone! Great to see the President engaging with his audience! Great content idea from Ford capitalising on Valentine’s Day to help push their new Ford Mustang! Ford recruited a professional female driver to take several unsuspecting men on blind dates at a coffee shop in Dallas, Texas, before offering them a lift home in her 2015 Mustang GT. Mustang Speed Dating combines a beautiful blonde stunt driver,  an American muscle car and speeds of 195km an hour. Really talks to the target audience and showcases the capabilities of the new GT model. Who will inherit your Facebook account? It seems a little morbid to think about, but the world’s biggest online social network rolled out a new feature that allows people to allocate a contact as their ‘legacy contact’ to manage parts of their account after they pass on. Previous features saw accounts ‘memorialized’ after someone has passed, so that no one could login and make any changes. Now, the allocated ‘legacy contact’ can update the profile and header…

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Three From Free 09/02/15

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Valentine’s Day is just around the corner! San Francisco Zoo has come up with a novel way to gain media interest with the perfect gift idea for scorned lovers – cockroaches! That’s right, broken hearts across the US can adopt a cockroach in the name of their ex with all proceeds going to conservation projects. McDonald’s pulls another world first out of the hat! Have you ever wanted more of that delectable Big Mac sauce? Well for the month of February, you can buy one of 600 25ml tubs available throughout Australia only!! In addition, they’re auctioning the first limited edition 500ml bottle of sauce on Ebay to raise money for Ronald McDonald House charity. A great driver for consumers and something i’m sure everyone will want a piece of. Take a look here: http://www.theguardian.com/lifeandstyle/2015/feb/04/mcdonalds-big-mac-special-sauce-gross-or-great#img-1   Leading on from the campaign’s success in the US, Uber Australia teamed up with cat shelters in Sydney, Melbourne, Brisbane, Perth, Geelong and the Gold Coast to deliver kittens for 15 minutes of cuddle time to feline starved Australians. All the money ($40 per kitten visit!!) was donated to the shelter involved in each city. Something out of the box and very successful, the campaign received great pick up all around Australia + it’s so much fun!  

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Three From Free 30/01/14

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I love the smell of nike’s fresh out the box…this idea for shoe storage is genius. When I have enough pairs I’m going to own one of these! Hannah/Ness it my birthday in a couple of weeks! – James   Some Friday feels….something to make you think about the time we spend doing those insignificant things…+ JELLYBEANS! – Ness   Now I don’t want to alarm anyone, but this weekend is Super Bowl Sunday! Check out this AMAZING food idea that could be easily replicated for your game of choice…Delicious! – Hannah Check out how to make it here;  http://mashable.com/2015/01/28/snack-stadium-instructions/      

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Three From Free 23/01/14

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Hats off to Air BNB for their latest campaign. We’re seeing more and more brands adding value to the greater community and this is a great example. A social experiment called One Less Stranger, AirBNB have engaged their online community…with a million dollar giveaway and a simple call to action –  use the money to perform a random act of hospitality. Some pretty incredible results and some great content too! Content is key! Victoria Beckham is definitely style crush , but even I must admit that I found this interview a little awkward. Luckily, she has a great sense of humour- as she Tweeted a hilarious spoof of her interview- that’s had over 53,000 hits!  Check out the before and after below; I think we should make these company policy. Even the most creative individuals are stumped for ideas every now and again, so Danish brewery, Rocket Brewing Co. teamed up with agency CP+B Copenhagen to create ‘The Problem Solver”. This amazing  7.1% bottle of ale uses science to measure the exact amount if liquid you’ll need to consume in order to come up with a killer idea. Scientific studies believe that your creative peak is reached at an alcohol level of exactly 0.075%. The back of the bottle will  match your weight with the amount of pale ale you’ll need. Bring on the creative ideas!      

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Three From Free 16/01/14

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  Some of these are eerily accurate, I can vouch for the McDonald’s one for sure! – Ness Danish writer Mikael Wulff and cartoon artist Anders Morgenthaler the creative duo known as Wumo has created a brilliant series of graphs that illusttrate some of the basic painful truths of everyday life in the Western world. Their graphs and diagrams are snarky and sarcastic but, for the most part, true – check it out! http://www.boredpanda.com/truth-facts-funny-graphs-wumo/              The Oscars were announced today, and this was a great LEGO response, delivered in a great LEGO way! – James   I’m a sucker for chocolate, and the change of the Cadbury Crème Egg recipe broke my heart as well as many others!  This however, is one of the best responses I have seen!  – Hannah

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Three From Free 09/01/15

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  As an extension of their engaging activation, this week Nova announced – Nova Slidestreet in Melbourne and Sydney! The concept gives them visibility as the Aussie radio station of choice just in time for Australia Day! – James Virgin Trains know how to keep their customers happy, by coming to the aid of this teenager in his errrr………. time of need- a great reactive strategy that shows the power of engaging with consumers online! Now I know that you’ve stuffed yourself over the holidays, but I feel as though this LASAGNE BURGER from Bertoni Casalinga in Balmain should be an exception! – Hannah http://www.broadsheet.com.au/sydney/food-and-drink/article/behold-lasagne-burger  

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