Hats off to Air BNB for their latest campaign. We’re seeing more and more brands adding value to the greater community and this is a great example. A social experiment called One Less Stranger, AirBNB have engaged their online community…with a million dollar giveaway and a simple call to action – use the money to perform a random act of hospitality. Some pretty incredible results and some great content too!
Content is key! Victoria Beckham is definitely style crush , but even I must admit that I found this interview a little awkward. Luckily, she has a great sense of humour- as she Tweeted a hilarious spoof of her interview- that’s had over 53,000 hits! Check out the before and after below;
I think we should make these company policy. Even the most creative individuals are stumped for ideas every now and again, so Danish brewery, Rocket Brewing Co. teamed up with agency CP+B Copenhagen to create ‘The Problem Solver”.
This amazing 7.1% bottle of ale uses science to measure the exact amount if liquid you’ll need to consume in order to come up with a killer idea.
Scientific studies believe that your creative peak is reached at an alcohol level of exactly 0.075%. The back of the bottle will match your weight with the amount of pale ale you’ll need. Bring on the creative ideas!